Three Reasons To Set Up A Unique Business Email Address

If you bought a domain name, you've hired someone to build you a site and you've got a website for your business online and ready to go.

Your online business is now all set for the digital world right?

Wrong.

If you haven't set your company up with at least one dedicated email address with the same details as your domain then you can expect most of the credibility you have for creating a website goes out the window.

The good news though is that setting up a business email doesn't cost anything, only demands tools that you already have at your fingertips and is incredibly easy to do.

So why should you set up a business email to match your domain?

Here are three reasons why setting up a business email is not only important but it should be something that you do immediately now that your website is operational.

Reason One: it enhances your company reputation online

As I hinted at in the introduction having an email address from a free provider as your business email address can really hurt your reputation.

The reason, is phishing.

This is the practice of using an email address very similar to a reputable business' to obtain people's passwords, personal information and login details to bank accounts.

Phishers loved to use free accounts with variations on trusted user names (NZpaypal, westpacservice etc) a few years ago to get their hands on people's personal details.

They haven't done that for a while now, largely because it stopped working, which makes some pretty strong cases against you using the same type of email address for your business.

Reason Two: you can be more flexible with your internet service providers

Internet Service Providers are wonderful companies that reward long business relationships with better rates and service. Right?

Wrong, when it comes to screwing the average business/personal customer the average Internet Service Provider is only too happy to screw the long-standing sucker out of more of the services that they have already paid for and more of the money that the customer has gone a long way to try and earn.

But if your business email uses their email hosting service (like @aol @orange etc) then you will either have to contact all of your customers and hope that they don't invariably use your old business email address or grin and bear the higher cost of doing business with your current ISP.

Reason Three: get different email addresses for different purposes

Each business have different parts.

You might sell products, consult people on how to use your products and train people in a particular line of work.

By getting an email network that matches your domain you can have a shop [at] yourbusiness consulting [at] yourbusiness and seminars [at] your business address in as little time as it takes to read this paragraph.

As you can see business emails are highly useful for any business.

And the best part of it all is that if you have already set up your site then setting up an email is free quick and easy.

Make the switch over to business emails today, you won't regret it.

Posted in: Business,Latest Business News