Wednesday, August 4, 2010

Insurance Marketing Online 1Part– Market Research

The first step in successful online insurance marketing is choosing, what people are actually searching for online. You may rank #1 in Google for a few key phrases but if nobody actually types in those words you’ll never be seen. However, there are many search phrases that are just too competitive to even try to rank well for. So, where do you find that happy middle ground? That’s where we’re starting today…The first tool I recommend you get, and one if you plan on doing any long term marketing online is a must have, is Market Samurai. I’ve had this for about a year now and only recently have begun to really use it to a fraction of its potential. I’ve used it mainly for pay-per-click campaign research and now have found it invaluable to finding keywords that I can rank quickly, provide traffic,...

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