5:06 AM
Vinay Singh
As Tiffany thought about the future of her business, she felt a mix of excitement and overwhelm. Excitement about the possibilities for growth and expansion, mixed with a sense of overwhelm about being able to make it happen. "I know that in order to create the growth I want, I'll need to spend more money on advertising, but I don't really know how much I should be spending," she confessed. "How can I determine what my ideal marketing budget should be?"Tiffany is not alone. Most entrepreneurs are unsure of how to develop an ideal marketing budget. The typical advice on how to make a marketing budget often involves using a method like one of the ones below.Popular methods for preparing a marketing budgetPercentage of revenues -...
