
Trust is in the air. It seems that everything you read and every speech you hear refers to trust. We need it, we don't have it and we wonder how to get it back. I've been researching, thinking and writing about trust for a long time, before trust became trendy. Trust is an intangible which we all agree is fundamental to relationships. It is also, however, one of the things with which we struggle. We know it's important but we aren't sure how we can ensure we don't lost it. We are certainly not clear about how to measure trust.When we look at measuring trust, we enter murky waters. We measure in order to bring certainty to our initiatives. Certainty helps to reduce anxiety about the unknown and and provides us with some degree...